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| Monday, 9 February 2009 |
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DISTREE XXL opens its doors
DISTREE XXL 2009 is opening its doors to 700-plus channel executives from across EMEA. The region’s premier distribution event, taking place in Monaco from February 9th-12th, brings together senior vendor executives with first tier distributors from across the entire region. More than 60 vendors are participating for the first time in 2009, using the event as a platform to launch, build or manage their distribution channels in EMEA.
Close to 4,000 pre-scheduled one-on-one meetings between vendors and distributors have already been scheduled prior to the official opening of DISTREE XXL 2009. Organisers expect a further 1,000 one-on-one meetings to be arranged on site during the four-day event. Now in its seventh year, DISTREE XXL has established itself as the premier annual distributor event in EMEA.
“We have listened to the feedback from the channel community and put together a programme of relevant presentations and workshops that address issues faced by our delegates in these challenging market conditions,” said Farouk Hemraj, CEO at DISTREE Events. “The fact that so many participating vendors are new to the event is testament to the return on investment and tangible business benefits that DISTREE XXL continues to offer them.”
The DISTREE XXL format includes pre-scheduled one-on-one meetings between vendors and distributors, conference sessions, workshops and networking opportunities. Speakers include Julian Dent, Chairman of channel management consultancy VIA International, plus Pascal Bollon, Worldwide Director of IT Products at research giant GfK.
DISTREE XXL attracts distributors from across EMEA, including delegates from emerging markets such as the Middle East, Africa, Russia and CIS. The event serves vendors that are new to the region as well as those looking to expand or deepen their distribution reach.
DISTREE XXL 2009 will also host the ‘EMEA Channel Academy: 2009 Awards’ at a gala dinner taking place on Wednesday 11th February. Positioned as the first EMEA-wide vendor neutral channel awards, the ‘EMEA Channel Academy: 2009 Awards’ will feature live electronic voting to determine the winners of the eight vendor awards and nine distributor awards up for grabs.
Find out more at www.distree.com/xxl |
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