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| Friday, 13 March 2009 |
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Microsoft beefs up EMEA retail marketing team
Microsoft has recruited former Motorola marketing executive Jeremy Dale as EMEA regional VP of retail sales and marketing for its entertainment and devices division. In his new role, Dale will attempt to expand the reach of Microsoft consumer products and strengthen the brand within EMEA. Dale will report to Microsoft corporate VP Mitch Koch.
“I think we are living in really exciting times at the moment. We are seeing cool, life-enhancing experiences being delivered across devices and formats,” said Dale. “As I spent time with the team at Microsoft it became very clear to me that this company is on a path to bridge the three screens that consumers use everyday – PC, mobile phone and TV - and I can’t think of any company in the world who is better positioned to deliver that full integrated experience to consumers than Microsoft.”
“I’m joining a very strong and growing organisation with a great deal of upward momentum, and I’m looking forward to being part of that team,” declared Dale.
Dale joins Microsoft from his former position as CMO for the mobile devices division of Motorola. Dale will focus on expanding the reach of Microsoft’s consumer product portfolio including Xbox, Windows, Office and PC hardware. He will also attempt to work with retail throughout Europe to bring hardware, software and service experiences to life in new and engaging ways, according to Microsoft.
Dale’s background includes two decades of experience in gaming, television and mobile devices, which includes driving global marketing and sales for Nintendo, ITV Digital, Orange and, most recently, Motorola.
During his tenure at Motorola, Dale played a key role in expanding to emerging markets, driving significant market share increases and successfully implementing overall global marketing strategies, as well as local executions. He drove expansion in to new markets including China, led the company’s participation in the Product Red programme that was created by Bono, and brought David Beckham on board as brand ambassador as well as building up the Razr products brand name.
“We are thrilled to have Jeremy join our team and look forward to having his expertise expand the reach of Microsoft products and strengthen the Microsoft brand throughout EMEA,” said Koch. |
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