Many vendors need help to reach the important buyers in the emerging Central European markets, where double-digit growth in consumer IT sales has been predicted to grow for several years according to leading analysts. DCC offers vendors' top management and retailers the perfect opportunity to meet each other in private and professional environment. All the key markets, all the key leaders in one place, at one time.

Unlike attending crowded and noisy trades shows, DCC will offer you a quiet place in a professional business environment for discovering the latest innovative technologies and getting updated in less than 3 days.

DCC is specially designed for key decision-makers like you. Unlike most traditional trade shows, DCC is an event by invitation only. Only Senior Executives and Senior Buyers are invited to attend the event in Split, Croatia. A savvy selection of attendees blended with a relaxed and friendly atmosphere will help you build true and in-depth relationships with all the vendors and your counterparts from other cities and countries in Central Europe. This kind of relationship is one that strengthens over time and contributes to DCC's long-lasting value.

Like all emerging markets, these raise the important questions:

• How do I improve my visibility with the key players?
• How do I find the leading customers outside of the few major Cities in the region?
• How can I efficiently meet the right decision-makers?
• How do I optimize my sales and marketing plans in these promising markets?

Exclusive, Executive-Level Event:
Unlike most traditional trade shows, DCC is an event by invitation only. Only Senior Executives (carefully researched and vetted) are invited to DCC. A savvy selection of attendees blends with a relaxed and friendly atmosphere to help you build in-depth relationships with all the invited customers. This kind of relationship strengthens over time and contributes to DCC's long lasting value.

Direct Access to CEE's Leading Digital Consumer Retailers:
By putting you face-to-face with the CEE's elite managers in digital consumer channels, DCC heightens your company's profile and visibility within the region and offers faster access to these promising markets. DCC is the most efficient vehicle to drive your sales among these influential decision-makers: without DCC, you would be condemned to travel to many countries and cities, spending plane tickets, hotel, security and time.

Not only will you be able to present your products and technologies to this unrivalled audience, but also you will get instant and invaluable feedback from executives who are the true gatekeepers in their respective markets.

If I have my customers in CEE, why should I come?
When the top 100 executives from the largest retailers and leading distributors of consumer I.T. in CEE come together, you definitely need to be there. You need to show your brand & your products to these top guys because they are the most influential decision-makers in their countries. But more importantly: channel relationships generally are fragile and you need to be prepared in such dynamic, changing markets. Even if you have existing relationships, there are at least FIVE GOOD REASONS to join DCC this year.

• For key market understanding... to stay informed about these fast-changing markets
• For business... to win new orders from customers, to win new customers in new areas
• For relationships... to spend quality time with customers, to bolster your channel relationships
• For access to top executives... to maintain contact at the highest levels
• For insurance... to protect yourself by hearing more than a single opinion about these markets; to have your next channel relationships prepared; to see what competitors are doing...

For key market understanding... to learn what you may need to know. DCC is the best place to find out about real market conditions. With all this top management in one spot at one time, it's the fastest way to get a reading on these markets. You will hear information from more than a single source. Does your distributor tell you that your newest product doesn't sell well because your category "just doesn't sell" in his country? Surrounded by top retail executives, you can verify every bit of information. DCC is a chance to gain valuable market information from the people who are closest to the customers.

For business... to win new orders from customers, to win new customers. Spending quality time with current customers can bring new orders. On top of this fact, we live in the world's most dynamic industry, an industry that never stands still. The markets of CEE countries are changing quickly in the way that Western markets only remember from the '80s. You never know which distributors have opened new divisions or new offices. You never know which retailers will be bought, closed or merged. This market works like the English game of "Musical Chairs" where each time the music plays, another chair disappears and another player is forced out of the game. Even if you have a distributor, you should have a backup, other channel relationships in case something happens beyond your control.
You may also have new products, a diversification that may require a whole new set of distributors. For example, adding mobile products may require additional distributors.

For relationship... to spend quality time with customers, to build your channel relationships. The customers you have now will appreciate your appearance. It supports their efforts when you demonstrate your interest. Much of the lesson in channel management is to constantly win mind-share. To spend quality time with your customers away from their office (and your office) is no different than the concept of your own international customer meeting - except that your own customer meeting will draw lower and lower titles from the retailer/distributor while DCC's formula maintains top executives only.

For access to top executives... to maintain contact at the highest level. As companies grow, it gets harder and harder for a CEE sales manager to maintain contact with the highest levels of his customers. How can you keep your presence and contact with the highest retail and distributor contacts? DCC provides a social forum and a reason for you to communicate directly with a CEO rather than a purchasing assistant.

For insurance... to protect yourself. You'll never know when your own customer is going to be bought, wooed by a competitor or even closed by market forces. By showing up at DCC you'll learn about your customers. You'll also be able to hear what the competitors are saying about your customers. There's always a little smoke where there's fire. Be smart and have your next channel relationships prepared. Come to listen to what competitors are doing... information is power!